Our Work

Below are a few detailed client case studies ranging from insights discovery and strategy development to ROI-driven execution. Plus brief client cases with a variety of creative production.

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  • USG-Sheetrock

    Fortune 500 construction manufacturer USG-Sheetrock contracted Santiago ROI to develop a 3-Year Hispanic Strategic Marketing Plan.

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  • Pernod Ricard USA

    Premium spirits and wine company, Pernod Ricard USA (PRUSA), the second-leading company in the U.S. by sales value, engaged Santiago ROI to analyze current, and project potential Hispanic market share for their brand portfolio.

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  • Money Mart Financial Services

    Santiago ROI conducted Hispanic opportunity sizing evaluation, then re-positioned Money Mart brand to Hispanic market. We developed phased implementation strategy that included store re-design, staff training and time-sensitive radio and OOH campaign.

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  • Telscape Telecom Services

    Santiago ROI revitalized Telscape’s brand promise to the Hispanic market and developed a communications plan to drive awareness, acquisition and retention for local telephony and pre-paid wireless introduction. The two year plan included DRTV, DM, radio and print media, as well as Retail.

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  • Health Net of California

    Santiago ROI developed an in-culture voice for the Salud con Health Net program. We then produced local radio spots featuring actual health care providers speaking in-language and in-context to regional Hispanic audiences.

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