Over 20 years of senior communication/marketing program experience serving consumer, healthcare, technology and financial services industry leaders. Bob was a founding partner of FischerHealth, the nation’s leading independent healthcare communication firm. He successfully managed the sale and transition of the firm to Omnicom/Porter Novelli and led the FischerHealth/Porter Novelli brand. Bob’s experience also includes serving [...]
Bessie comes to Santiago ROI with over 16 years of experience in advertising, brand management and management/marketing consulting. She specialized in advertising to U.S. Hispanic consumers, leading teams such as The Home Depot, Wells Fargo, Ferrero Rocher, Foster Farms, Kodak, Papa John’s, and Telscape. Bessie’s strength lies in implementation of strategically integrated communication platforms.
J.C. brings over 30 years of experience ranging from organizational development, client services and corporate relations to marketing, community relations and promotions. She has led national public relations and grass-roots campaigns for both private and public sectors. This includes supervising/conducting over 1,000 in-market ethnography studies, special events and US Hispanic consumer activations. As Director of [...]
Steve has over 15 years of brand-building expertise from strategic planning through integrated implementation. A dedicated client advocate, he plays a key role in accomplishing client objectives while protecting and advancing their brand’s integrity. Steve has hands-on experience marketing to both US Hispanic and general market audiences in Healthcare, Biomedical, Construction and Financial services sectors [...]
Steve brings 20 years of communications and critical analysis expertise to assist businesses and non-profits on growth strategy, marketing, change management and learning to advance innovation. Steve is the immediate former CMO of Humana, Inc. – a Fortune 100 company where he led communications efforts for 8 years. Prior to that, Steve was a founding [...]
Carlos is the founder and president of Santiago ROI. A nationally-recognized business strategist, he is known for his innovative branding, segmentation and ROI analytics. In building SROI, Carlos has led corporate, branding and social marketing strategies for AARP, Campbell’s, Chivas Regal, GMAC Mortgage, Herbalife, Humana, J&J, Money Mart, Nestlé, Sheetrock/USG, Target, Terra.com, Wells Fargo and [...]