Bessie comes to Santiago ROI with over 16 years of experience in advertising, brand management and management/marketing consulting. She specialized in advertising to U.S. Hispanic consumers, leading teams such as The Home Depot, Wells Fargo, Ferrero Rocher, Foster Farms, Kodak, Papa John’s, and Telscape. Bessie’s strength lies in implementation of strategically integrated communication platforms.
J.C. brings over 30 years of experience ranging from organizational development, client services and corporate relations to marketing, community relations and promotions. She has led national public relations and grass-roots campaigns for both private and public sectors. This includes supervising/conducting over 1,000 in-market ethnography studies, special events and US Hispanic consumer activations. As Director of [...]
Steve has over 15 years of brand-building expertise from strategic planning through integrated implementation. A dedicated client advocate, he plays a key role in accomplishing client objectives while protecting and advancing their brand’s integrity. Steve has hands-on experience marketing to both US Hispanic and general market audiences in Healthcare, Biomedical, Construction and Financial services sectors [...]
Steve brings 20 years of communications and critical analysis expertise to assist businesses and non-profits on growth strategy, marketing, change management and learning to advance innovation. Steve is the immediate former CMO of Humana, Inc. – a Fortune 100 company where he led communications efforts for 8 years. Prior to that, Steve was a founding [...]
Carlos is the founder and president of Santiago ROI. A nationally-recognized business strategist, he is known for his innovative branding, segmentation and ROI analytics. In building SROI, Carlos has led corporate, branding and social marketing strategies for AARP, Campbell’s, Chivas Regal, GMAC Mortgage, Herbalife, Humana, J&J, Money Mart, Nestlé, Sheetrock/USG, Target, Terra.com, Wells Fargo and [...]
Fortune 500 construction manufacturer USG-Sheetrock contracted Santiago ROI to develop a 3-Year Hispanic Strategic Marketing Plan.
Premium spirits and wine company, Pernod Ricard USA (PRUSA), engaged Santiago ROI to analyze current and project potential Hispanic market share for their brand portfolio. We began by conducting field research in emerging and key markets.