Communications

Premium spirits and wine company, Pernod Ricard USA (PRUSA), the second-leading company in the U.S. by sales value, engaged Santiago ROI to analyze current and project potential Hispanic market share for their brand portfolio.

Brand & Marketing Strategies

Premium spirits and wine company, Pernod Ricard USA (PRUSA), the second-leading company in the U.S. by sales value, engaged Santiago ROI to analyze current and project potential Hispanic market share for their brand portfolio.

Multicultural Business Strategy

Premium spirits and wine company, Pernod Ricard USA (PRUSA), the second-leading company in the U.S. by sales value, engaged Santiago ROI to analyze current and project potential Hispanic market share for their brand portfolio.

Strategic Intelligence

Premium spirits and wine company, Pernod Ricard USA (PRUSA), the second-leading company in the U.S. by sales value, engaged Santiago ROI to analyze current and project potential Hispanic market share for their brand portfolio.

Communications

Fortune 500 construction manufacturer USG-Sheetrock contracted Santiago ROI to develop a 3-Year Hispanic Strategic Marketing Plan.

Brand & Marketing Strategies

Fortune 500 construction manufacturer USG-Sheetrock contracted Santiago ROI to develop a 3-Year Hispanic Strategic Marketing Plan.

Multicultural Business Strategy

Fortune 500 construction manufacturer USG-Sheetrock contracted Santiago ROI to develop a 3-Year Hispanic Strategic Marketing Plan.

Strategic Intelligence

Fortune 500 construction manufacturer USG-Sheetrock contracted Santiago ROI to develop a 3-Year Hispanic Strategic Marketing Plan.

Strategic Intelligence

Santiago ROI utilizes proprietary tools to measure opportunities in your portfolio against consumer trends, needs and preferences. We assess and define an organization’s MultiCultural DNA™ – your specific ability to align and scale your business externally and internally – with retail, sales, IT, org design, products and budgets.

Competitive Intelligence
Data Mining
In-Field Surveys
Best-in-Class Benchmarking
Consumer Insights
Market Trends and [...]

Money Mart Financial Services

Santiago ROI conducted Hispanic opportunity sizing evaluation, then re-positioned Money Mart brand to Hispanic market. We developed phased implementation strategy that included store re-design, staff training and time-sensitive radio and OOH campaign.